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4 comments

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talbina
Why are they using a PR agency?
evansolomon
Probably because they think a PR agency helps them do a better job on PR. Lots of companies use PR agencies and sometimes they are a valuable service.
adelevie
This is awesome. Can't wait to see it on ESPN ;)
zaidf
Tip: pick out the top 4-5 points from your report and share them in the blog post as a teaser.

Otherwise having to read a multi-page scribd document just to get a clue requires way more time and attention than most people who can give you coverage have.