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I'm still pretty eager to hear NPM's justification for it's actions.
I think it's hypocritical of kik to say that threatening to bring in lawyers is substantially different from actually bringing them in.

Putting lipstick on a pig doesn't change the fact that it's a pig. Being superficially polite, by using polite-sounding words in a threat, is still a threat.

I don't think it's a threat at all. If you have a trademark, you must defend it. Otherwise you risk losing it. It's as simple as ABC.
Kik.com can only defend the term `kik` within the domain that they use the mark. Which by their own words is "Computer software for use with mobile devices, namely, computers, personal digital assistants (PDAs) and mobile phones for downloading, displaying, transmitting, receiving, editing, extracting, encoding, decoding, playing, storing and organizing text, sound, images, audio files and video files"

https://trademarks.justia.com/858/93/kik-85893307.html

Based on this description of service the `kik` npm package does not infringe on the Kik.com trademark in any way.

I think hearing from a reasonable person is better than just getting a Cease & Desist letter.
"I found out about this problem like a lot of you, when our builds started failing because we use the extremely helpful JSCS. Through a long chain of dependencies, JSCS relied on left-pad@0.0.3, which was removed by the author yesterday. Our team was confused at the time as well."

Ironically we will be witnessing the same thing if an hypothetical company 'leftpad' threatened the developer to change the name.

Some will laugh because Kik started all this, and got affected by it. Some will laugh when they look at npm, and the state of js "devs". Some will then turn back to their current project, thank the stars it is coded in anything but js, and move on.
Pro tip: if you find yourself starting a sentence with the words "I don't mean to be a dick but...", it probably means you're about to say something that qualifies as "being a dick".

Also, who uses that kind of language anyhow? Certainly not a professional communicating in good faith. To be honest "Kik's sides of yesterday's story" doesn't make them look good at all. NPM doesn't look very good either.

I really don't understand npm Inc. line of thinking here.

> In this case, we believe that most users who would come across a kik package, would reasonably expect it to be related to kik.com

By this logic a trademark will automatically be awarded to the largest company regardless of all other factors but this is not how Trademark law works.

Is Azer's use of `kik` disingenuous or misleading in any way? I would say no. His use of `kik` is in reference to "Kick starter" which has nothing to do with Kik.com [who has a Trademark registered](https://trademarks.justia.com/858/93/kik-85893307.html) with the following description...

> Computer software for use with mobile devices, namely, computers, personal digital assistants (PDAs) and mobile phones for downloading, displaying, transmitting, receiving, editing, extracting, encoding, decoding, playing, storing and organizing text, sound, images, audio files and video files

Azer's `kik` package is clearly not infringing on kik.com marketshare and his use of the term "kik" appears to be valid as it relates to "Kick starter" and has nothing to do with "downloading, displaying, transmitting, receiving, editing, extracting, encoding, decoding, playing, storing and organizing text, sound, images, audio files and video files".

npm Inc. should return this package name back to Azer. Kik.com is overreaching here and I see no case law to suggest that Kik.com should get this name handed to them just because they are the larger entity.