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Interesting read, but… Specifics? "Hope and teamwork" was all it took to get on top of a crushing backlog of support requests? Sounds like a fairytale…
Doesn't sound like a fairytale to me.

It's been my general experience that startups, especially startups built by dev-focussed folk, tend to radically underestimate the impact of people issues (moral, amount of sleep, work/life balance, etc.) on their effectiveness of their business.

In fact I saw almost exactly this story, but with dev rather than support. Going from _perception_ of their being an ever growing list of new features, massive overtime, general feeling of being overwhelmed. To showing that folk were actually getting on top of things with numbers. To some scope adjustment so we could make the hours sane. The team getting happier, and faster at every step.

Thanks for sharing this. It's exactly as you said: we were getting bogged down because the work felt impossible. That was affecting the attitude and productivity of the entire team. It's amazing how much more you can do when it feels possible.

The other thing is we had focused our entire 5 person dev team on helping support with bug fixes and help text / documentation for common problems. That took a while to kick in and lower the support load, but it's definitely helped!

It wasn't a crushing backlog in the sense that the number of outstanding tickets was increasing. Rather, the backlog was at a steady 250 even when they were adding new customers every month. All it takes for a team of people to get through 250 tickets (and completely eliminate the backlog) is to care enough to put in a concerted effort and clear them out. Makes complete sense to me that such an effort can happen in a single day.
It seems vague but the last sentence describes the reality: discipline.

You can solve a lot of problems through better time management, more efficient processes and improved focus.

Not enough companies bootstrap. Some people work 45 hours / week at their job and 55 hours / week on their side business. That is less risky to me than taking investment and working 100 hours / week on a VC funded business.
Also, for every startup that takes VC the total wealth and power that tech can bring society is further consolidated, which of course has a huge snowball effect.
What's the trade off here? Say he raised money instead, would that have meant that he can focus on growth and product instead of doing house keeping?
He would have had to spend time on fundraising and then keeping outside investors happy, rather than focusing on his business. Yes, there would be a few more zeros on the bank account balance but there would also be new concerns and new opinions to deal with.

It also wouldn't have solved his problem. VC money in this case would have been like putting a bandage on an cut artery. It'll slow the bleeding temporarily but someone still has to sew things up at some point.

If he took money without learning the "discipline" lesson, expenses would have continued to go up (possibly even more, because he would have had more money to throw at problems).
If he took money without learning the "discipline" lesson, expenses would have continued to go up (possibly even more, because he would have had more money to throw at problems).
No he needs to housekeep at some point. To me very little downside and tons of upside to what he did.
But the "house keeping" as you call it is what it really means to run a business. Any idiot can make progress when you've got millions in the bank to throw at a problem, real progress is made when your revenue/expenses ratio keeps growing, raw revenue growth is useless.
When did housekeeping become some sort of unnecessary burden? This is what building a business is all about. This is the stuff that makes a company succeed or fail.

In this case, it's not something to outsource or forget about even when raising money since cashflow management just becomes more complicated and increases the risks of opaque numbers catching up and killing the company when the runway ends.

Growth/product are not nearly the major challenges in business, unlike what Silicon Valley likes to keep repeating.

All of ConvertKit's SaaS metrics are visible to the public at https://convertkit.baremetrics.com

Fascinating company to follow, an "overnight success" after years of hard work. Look at that MRR go https://convertkit.baremetrics.com/stats/mrr#start_date=2013...

I remember hearing about Nathan and ConvertKit years ago on patio11's podcast when they were discussing pricing. Congrats on bootstrapping to some impressive numbers, don't forget to enjoy some of the benefits now!

Sidenote — I find it odd that Baremetrics make customer details public — eg if you view the images at https://convertkit.baremetrics.com/stats/reactivations, you can see everyone's Twitter handle, despite the "anonymous" customer names
Pretty sure those are random too.
As others said, those are pulled from the UI Faces API at random. No personal data is getting leaked. :)
Thanks for sharing Nathan, glad to see things are working out so well for Convertkit! And very glad to see a bootstrapping story in such detail.

Nathan's book Authority led to my creating a website from my books in 2013, and it's grown handily. I currently have the opposite issue: my revenue growth slowed, but expenses are low so I have a largish runway. Recently started investing more in capital and look to be on a path to grow revenue with a new product very shortly.

Specifically a Macbook pro. I had been trying to launch an initial video product using a macbook air, figuring I'd buy the better computer once I had proven revenue. But that delayed me for months due to technical slowdowns. I bought the pro last week and will probably have a very minimal product out this week.

Slack's been a big help. Several years into the business my processes had gotten too complex and it was slowing progress.

Great story and congrats. Could you provide a little more color on what was going on in support and how the improvements came about?