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Is this being upvoted because of the pay-what-you-want publishing model? Or is this being upvoted because it's a good resource?

I'm fine with either, but it's not clear to me.

When I see things published with this model, and without reviews, I have often "bought" a free one and then afterwards "bought" another once I determine that it's not junk.

I dunno but I'm the author and I think it is pretty useful :). The guides have hundreds/thousands of stars on Github and I think some folks found it useful.

I'm using this publishing model because that is how modern scientists do it - avoid the traditional publishers so you can offer content for free or relatively cheap.

Also I think your model of "buying" a free copy is a great idea. Then if you think the content is worthwhile consider the second purchase a donation.
Having read the chapters on Writing and Publishing, I'd say it was an excellent resource, and I think it'd be great for graduate students.

Take publishing an article: beginning grad students often perceive a much higher barrier to starting to write a paper. They have too high an expectation of what an article should constitute in terms of novelty or significance. Instead, the author helpfully puts it in terms of something concrete - 'between 1 and 5 figures that show a coherent story'.

I'll be adding this to my list of recommended reads for beginning graduate students (FWIW, I'm a big fan of 'How to do Research At the MIT AI Lab' by David Chapman, and 'How to Be a Good Graduate Student' by Marie desJardins)

I only read the description, but i think the title should be "How to be a modern academic".
I prefer that too, so I can sing "I am the very model of a modern academical."

I guess it could work with "scientifico", but not quite as well.