Can't tell whether this design is horrific or brilliant (lingscars.com)

Horrific: Usability Fail. Animated gifs. Need I go on?

Brilliant: I have already shared it with 6 people.

Brilliant - also because the owner (some mad Chinese bird apparently), monitors her website and notices that all you little children of Great Satan are visiting her website. And bothers to come and post here. Amazing huh? - Ling

Brilliant, especially love the hangman! Surprised that my browser didn't warn me when I click through your site. :)

I'm firmly and un-ironically set on "Brilliant". I looked at it and went blaah for a moment or three, but noticed that yeah, despite it superficially looking like a mid-90s amateur flashback, it was actually thoughtfully - if intensely - laid out.

Further, the site is memorable and has an assload of personality; I had to immediately share it with a friend. If either of us are ever on that side of the pond and needing a car, he or I will have no choice but to remember it.

Watch Ling's pitch on the Dragons' Den here. Includes nuclear missile truck.

http://www.youtube.com/watch?v=Vtib4WZW_4M

It hurts so good.

I wonder whether a graphic designer and/or web developer built it. Despite its garish appearance there is a level of polish there that is beyond your average non-techy. Unless the techie really "got it" I can imagine there were a lot of arguments while building it.