While the size of the U.S. digital audience is essentially static (up two points year over year) the amount of time spent on political news has ballooned.
Three years ago, political news accounted for 816 million monthly minutes of usage, according to Comscore. In February, it accounted for 2.36 billion minutes — almost a tripling. February was a high-water mark, but political news hit one billion minutes in June 2015 and has grown steadily since.
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[ 0.26 ms ] story [ 12.4 ms ] threadWhile the size of the U.S. digital audience is essentially static (up two points year over year) the amount of time spent on political news has ballooned.
Three years ago, political news accounted for 816 million monthly minutes of usage, according to Comscore. In February, it accounted for 2.36 billion minutes — almost a tripling. February was a high-water mark, but political news hit one billion minutes in June 2015 and has grown steadily since.