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The bike itself looks quite neat but this kind of website grinds my gears.

Is it possible to buy one? I could not tell from the website. I'm no customer expert but I guess that many visitors want to know two things 1. is it possible to buy this now? and 2. how much does it/is it going to, cost?

I understand there are several models, but still someone just wants a rough costing. Does such a bike cost the roughly the same as a traditional bike of the same quality or is it currently much more expensive? So, can one such bike be had for somewhere between $500-1000 or is more like $5000?

The lack of any price makes me assume the latter, and I just get out of there before I find out any more information about the actual bike.

These bikes are in production and two credible companies are behind it: the US Schwinn and the Hungarian Csepel. http://www.wired.com/2012/02/stringbike/ The starting price is around 1400-2000 USD, but the company is quite flexible, so if you want modding it, it is very likely possible.
Why not even one of the models sports wheel guards?
The name stringbike immediately made me think of a toy. The word string sounds flimsy and weak. Maybe wooshbike? (I'm obviously not good at naming).