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Ask HN: How do you write and maintain email templates?

4 points by xanderjanz ↗ HN
We've got this legacy system running on LaTeX, but it's a huge pain in the ass to update. I'd like to go toward a more web-standard based system. With SCSS compilation, maybe componentized UI. For companies with lots of email types, what does your email stack look like?

3 comments

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manyxcxi
The last few times we've done it we used Zurb Foundation for Emails[0], built with Grunt, and sent using Mailgun.

There's still a lot of manual work, but we've created a lot of code template/mixins that get put together during the build process. As you well know, building good looking emails is a pain in the ass.

xanderjanz
Glad to hear. I'm building a similar system with Gulp and Mandrill. Thanks.
EddieColeman
I'm not sure this is useful (I'm not a tech guy in any way, just interested in the discussion) but for our stack we use third-party tools, and we really like them: SendWithUs for transactional emails, Gorgias for email templates, and RocketBolt for tracking the emails.