Wikipedia may well be going the route of Kleenex, Xerox, Coke, and Google. When a product is so strongly identified with a brand, people just don't care to distinguish between the two.
Except the title is reporting what Pegg said, right? So, wouldn't it be better for the title to report Pegg exactly, and not corrected? Perhaps they should just have quotes to indicate.
No? The purpose of the title should be to describe the content of the article. If reporting what Pegg said exactly makes the title misleading there's no reason to quote him. Even if you wanted to use his words exactly I would have put "fan website 'Memory Alpha'".
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