Maybe it was because the winning one was better describing what the company does? I personally would not understand what the company does from the other headlines. Anyway it was a wise choice to leave out guesswork and use a/b testing.
Yes exactly. Their original headline ("Businesses grow faster online!") did not hit their customers' pain point directly as they adopted (the very famous) benefits not feature mantra. What worked for CityCliq was "Create a webpage for your business" which is clearly a feature (apparently which provides a lot of benefits).
Moral of the story is to A/B test even the most obvious advice. You can never do enough of A/B testing.
With picking a winner I think it is just important to review what didn't work. In this case the other headlines were more generic and found on many web sites that do online advertising. However, not all allow you to develop your own web page. There probably are many other variables but regardless. Very nice test. Glad it was conclusive.
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[ 2.7 ms ] story [ 40.1 ms ] threadMoral of the story is to A/B test even the most obvious advice. You can never do enough of A/B testing.
Anyway, good job, A/B rocks, lot of people are leaving on the table a lot of conversions cause they are too lazy to test and track stuff.