The big problem for Apple is that for most common tasks such as surfing, reading eBooks or playing audio and video the Archos tablet will will perform as well as the iPad for less than half the price. The only usage scenarios where Apple dominate is mobile gaming, will that be enough to justify the price? For some people most certainly, and you can expect a lot of Apple fans to be ready to pony up the cash too, but I am afraid that the average user won't see it that way and that the iPad will stay an high end device with limited market share.
Apple can position the iPad as the "cool" device where the Archos can get the low-cost segment. It can become the "cool" thing to have on campus, just like Apple laptops were. It will be a flash in the pan unless it's actually useful to college students, however.
Google is better at marketing and branding than Apple. Also Android is cooler (sorry apple people it's true). Apple is now seen as mainstream, and boring. Finally android is technically superior.
A better media player is another reason why android devices will win.
Until the Troll (tm) comes out, and eats them all up ;)
Too bad Google isn't marketing or branding these devices. If your strategy as a vendor is "hope our OS provider's branding sort of rubs off on us" I think you need a different approach.
Also, does anyone else hate killer/doomed/war linkbait as much as I do?
Bwha? It could be that I'm missing sarcasm, but wasn't Apple named the best brand of the 00s, and Jobs the marketer of the decade? There is no way that the company that screwed up the introduction of Buzz is better at marketing or branding than the company that got months of free advertising of its name and product for the cost of one significant demo.
Apple gets millions of dollars in free advertising by keeping things close to its chest—and even stories like this give Apple free advertising because it keeps the Apple name in the headlines.
These sorts of stories are nonsense anyway; the tech industry isn't a zero-sum game. There won't be one winner. There will always be people who only buy Apple products because they're blinded by the RDF. There are those who buy Apple now because the quality's higher, but could see switching if something better comes along—but nothing so far has. There are those who buy nothing Apple because they are also blinded by the RDF.
Or... maybe tech-no-media just didn't tell me about all the publisher relationships that 'droid manufacturers have been developing (à la Steve Jobs since January).
It's not just the "cool" of the hardware that Apple plans to leverage - it's the store and retail relationships.
The 5" was a beta program that the users had to pay $400 to participate in. And oh yeah, nobody was told that before paying the $400.
Needless to say, not all the Amazon reviewers were too happy about that.
The reality is, Archos fixed the problems, and now that tablet is basically a desktop machine in terms of web browsing and video playing ability. You can connect a keyboard and mouse (for writing HN posts), if you want, and you can output and record 720p video / 5.1 channel audio. (And it plays real-world video formats, not just what Apple sells in its video store.)
Honestly, I thought Archos was quite clueless when they released the 5" device, but they are doing better now. I emailed them asking why their media player app couldn't display Japanese fonts, and the next firmware update had a Japanese font. Of course, I would have been a lot happier if I had write access to my own filesystem... then I could have added it myself. I would also like documentation / code for controlling the DSP chip, so I can write a media player app that doesn't suck. Archos has kept the same codebase on all their devices, and while the video decoding works OK now, the UI code is just horrible. I think the whole app is a bunch of if statements like "if( volume > 0 && headphones_attached && phase_of_moon == FullMoon && ... )". Sometimes they forget to cover all the conditions, and weird stuff happens.
(To be cynical, I doubt we will ever see the tools we need to write a good media player app, and that Archos will eventually be dead from buggy software and obscurity. If that happens, hopefully someone else will release a Linux-based music/video player, because I am tired of Apple dominating this market.)
Or... maybe tech-no-media just didn't tell me about all the publisher relationships that 'droid manufacturers have been developing (à la Steve Jobs since January).
Nobody is buying the iPad for the ebooks. You don't want to read a book on an LCD screen.
But oddly, it seems that Amazon is deliberately shunning Android with their Kindle app. It works on Windows, Blackberry, and iPhone... but not on Android. WTF, Amazon? How hard is it to display plain text on a screen? (My DRM-stripped Amazon ebooks work fine in the stock browser.)
Yeah. I thought I would give them another chance, but they are trying to be as controlling as Apple without having the ability to do it.
They say they can't allow arbitrary firmware reflashes (or root access) because they want to sell DRM'd content. Well, their content library is like one home video. It sucks and reflects poorly on their company and shareholders. (Same with their DRM'd games and other crap.) It's time for them to realize, "we're not Apple", and to stop acting like Apple. Archos is a hardware company, but like many other hardware companies, don't get software. So they should just let the community write the software for them. (Remember Sony? They made awesome hardware, but their consistently bad software did in all their consumer electronics that run software.)
Archos now lets you flash Angstrom Linux instead of Android, but the image they provide is just horrible. They seem like they're trying to improve, but sadly, I don't think they are ever going to make it.
"The big problem for Apple is that for most common tasks such as surfing, reading eBooks or playing audio and video the Archos tablet will will perform as well as the iPad for less than half the price."
Will it perform as well? Maybe on paper but CPU doesn't mean anything if the user experience isn't tuned and Apple has a good track record there.
This seems like a horrible comparison. The Android tablet has 8X less memory, at best, smaller screen, low build quality, a low power chip, no app store, no marketing or brand, but because it has Flash lite it is going to cripple the iPad?
Well, I must disagree on most points. As the archos has a sd card reader, the memory isn't an issue (16GB modules are quite easy to find), the chip is low power but that's not bad, as it'll have more autonomy, (that's why the iPad has the A4), and most importantly, Archos IS a brand. A quite good one at that. The build quality is excellent (well, I can't vouch for this product, but Archos is a good brand).
I don't get how a lower powered chip is an upgrade. When you say autonomy do you mean side loading software?
I respectfully disagree re: Archos. Do you know many kids who asked for an "Archos Clipper" for Christmas? Does Archos do any consumer advertsing? Is there a cottage industry of bloggers who make livings reporting on the happenings at Archos. You are technically correct, it is a brand, but not a very popular one.
I think this is something many people ignore. For people who don't hang out here, the iPod goodwill goes a long way.
I'm not going to buy this piece of garbage. I want something that just works, and has every detail (hardware and software) thought out beforehand. That's why I'm going to buy the first 3G-equipped iPad that I can get my hands on.
22 comments
[ 2.7 ms ] story [ 70.2 ms ] threadApple can position the iPad as the "cool" device where the Archos can get the low-cost segment. It can become the "cool" thing to have on campus, just like Apple laptops were. It will be a flash in the pan unless it's actually useful to college students, however.
Google is better at marketing and branding than Apple. Also Android is cooler (sorry apple people it's true). Apple is now seen as mainstream, and boring. Finally android is technically superior.
A better media player is another reason why android devices will win.
Until the Troll (tm) comes out, and eats them all up ;)
Also, does anyone else hate killer/doomed/war linkbait as much as I do?
Apple gets millions of dollars in free advertising by keeping things close to its chest—and even stories like this give Apple free advertising because it keeps the Apple name in the headlines.
These sorts of stories are nonsense anyway; the tech industry isn't a zero-sum game. There won't be one winner. There will always be people who only buy Apple products because they're blinded by the RDF. There are those who buy Apple now because the quality's higher, but could see switching if something better comes along—but nothing so far has. There are those who buy nothing Apple because they are also blinded by the RDF.
[ http://www.amazon.com/Archos-32-Internet-Tablet-Android/dp/B... ]
Maybe not.
Or... maybe tech-no-media just didn't tell me about all the publisher relationships that 'droid manufacturers have been developing (à la Steve Jobs since January).
It's not just the "cool" of the hardware that Apple plans to leverage - it's the store and retail relationships.
Needless to say, not all the Amazon reviewers were too happy about that.
The reality is, Archos fixed the problems, and now that tablet is basically a desktop machine in terms of web browsing and video playing ability. You can connect a keyboard and mouse (for writing HN posts), if you want, and you can output and record 720p video / 5.1 channel audio. (And it plays real-world video formats, not just what Apple sells in its video store.)
Honestly, I thought Archos was quite clueless when they released the 5" device, but they are doing better now. I emailed them asking why their media player app couldn't display Japanese fonts, and the next firmware update had a Japanese font. Of course, I would have been a lot happier if I had write access to my own filesystem... then I could have added it myself. I would also like documentation / code for controlling the DSP chip, so I can write a media player app that doesn't suck. Archos has kept the same codebase on all their devices, and while the video decoding works OK now, the UI code is just horrible. I think the whole app is a bunch of if statements like "if( volume > 0 && headphones_attached && phase_of_moon == FullMoon && ... )". Sometimes they forget to cover all the conditions, and weird stuff happens.
(To be cynical, I doubt we will ever see the tools we need to write a good media player app, and that Archos will eventually be dead from buggy software and obscurity. If that happens, hopefully someone else will release a Linux-based music/video player, because I am tired of Apple dominating this market.)
Or... maybe tech-no-media just didn't tell me about all the publisher relationships that 'droid manufacturers have been developing (à la Steve Jobs since January).
Nobody is buying the iPad for the ebooks. You don't want to read a book on an LCD screen.
But oddly, it seems that Amazon is deliberately shunning Android with their Kindle app. It works on Windows, Blackberry, and iPhone... but not on Android. WTF, Amazon? How hard is it to display plain text on a screen? (My DRM-stripped Amazon ebooks work fine in the stock browser.)
Later on someone developed an open-source firmware for the Archos mp3 player, so there is hope.
They say they can't allow arbitrary firmware reflashes (or root access) because they want to sell DRM'd content. Well, their content library is like one home video. It sucks and reflects poorly on their company and shareholders. (Same with their DRM'd games and other crap.) It's time for them to realize, "we're not Apple", and to stop acting like Apple. Archos is a hardware company, but like many other hardware companies, don't get software. So they should just let the community write the software for them. (Remember Sony? They made awesome hardware, but their consistently bad software did in all their consumer electronics that run software.)
Archos now lets you flash Angstrom Linux instead of Android, but the image they provide is just horrible. They seem like they're trying to improve, but sadly, I don't think they are ever going to make it.
Will it perform as well? Maybe on paper but CPU doesn't mean anything if the user experience isn't tuned and Apple has a good track record there.
This does not deserve to be front page on HN.
I respectfully disagree re: Archos. Do you know many kids who asked for an "Archos Clipper" for Christmas? Does Archos do any consumer advertsing? Is there a cottage industry of bloggers who make livings reporting on the happenings at Archos. You are technically correct, it is a brand, but not a very popular one.
I think this is something many people ignore. For people who don't hang out here, the iPod goodwill goes a long way.