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JD here, co-founder & CEO of Raygun. I've submitted this article about how we built our swag system because we get asked about it a lot.

For those unaware, we're HQ'd in Wellington, New Zealand. That's presented some challenges in handling swag distribution when most of our customers are not in New Zealand.

I hope it helps some other folks who are putting together their own mail outs. I'm happy to answer any questions anyone has about the process.