Rescale (YC W12) Is Hiring a Senior Manager for Demand Generation

Responsibilities:

- Generate and nurture qualified leads via content marketing (white papers, case studies, social media, infographics, webinars, etc.) and digital marketing (SEO, A/B testing, email, ads, etc.) - Evangelize and demonstrate the product to relevant technical and nontechnical audiences at trade shows and conferences - Provide detailed website traffic and visitor analysis and propose changes to increase qualified traffic and conversions, including landing pages and A/B testing - Maintain and grow the quality and integrity of the sales and marketing database - Organize and execute successful product launches including PR and Website - Create copy, diagrams, case studies and videos to bring Rescale to life on the web site, in collateral, and in presentation materials

Qualifications:

- In-depth knowledge of digital marketing, including email marketing campaigns, SEM/SEO, content syndication, ecommerce, and free trial nurture and conversion - Results driven with ability to determine and articulate program effectiveness, sales pipeline and MQL conversion ratios, and ROI - Experience in website tracking and web analytics tools such as Google Analytics, HubSpot, and others. - Flexible, can-do attitude – has the discipline to hit tight deadlines - Exceptional written and verbal communication skills - 2 yrs minimum experience in marketing. 4 yrs preferred Experience with enterprise IT products desired

Location: San Francisco, CA

If interested please email zack@rescale.com