ShopSense is an ad network, but surely you see the difference between those ads and ads for acai berries, teeth whiteners, and the University of Phoenix online?
The author doesn't hate ad networks per se -- he hates ad networks as they exist today. So his company went and built a better one, which not only looks better but performs better.
I agree completely. I think some ad networks are precisely the reason people end up installing ad blockers. Others filter and target very effectively (The Deck, among others). I think there is a great space in the market right now for non-sleazy, well-targeted and well-designed post-ad-network ad networks, and I think the author's fits the bill nicely.
It just seems a little silly to promote your forward-thinking foray into the ad network space under the blanket statement of "I Hate Ad Networks". :)
From the site: "We already have strong business relationships with all the top retailers and ShopStyle gets paid for driving them traffic. Why not distribute ShopStyle around our sites?"
They act as if this is a brand new idea, when in fact this was the driving force behind the creation of ad networks in the first place. Theirs just happens to be a particularly well-implemented one.
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[ 4.4 ms ] story [ 25.4 ms ] threadThe author doesn't hate ad networks per se -- he hates ad networks as they exist today. So his company went and built a better one, which not only looks better but performs better.
It just seems a little silly to promote your forward-thinking foray into the ad network space under the blanket statement of "I Hate Ad Networks". :)
From the site: "We already have strong business relationships with all the top retailers and ShopStyle gets paid for driving them traffic. Why not distribute ShopStyle around our sites?"
They act as if this is a brand new idea, when in fact this was the driving force behind the creation of ad networks in the first place. Theirs just happens to be a particularly well-implemented one.
• I hate other ad networks, dont' you?
• Subtext: don't we all?
• Check out mine!
• Subtext: hey, don't we all want our own ads seen?