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I suppose as long as you already have your product built before sharing it's probably a good idea. I can't imagine just sharing an idea, having it get traction, and then not immediately having that idea stolen.
I would assume you have access to the list of people following it. So you have a huge head start on someone that develops it but has no following.

Beside most people don't blantly steal ideas. They have to their own twists which could completely change the magic.

And if it's that great don't disclose it and patent it.