Getting new users to stick is key, and very difficult. But there's a lot more too it than your registration pages and marketing videos. All that stuff guides a user to try it out, but its when they log in for the first time when the challenge begins. The first user experience is whats important.
I've recently been putting a lot of effort in refining my apps first user experience. A good source of inspiration for me was http://ui-patterns.com/collection/blank-slate - guide new users to take actions that are shown to increase retention (add a post, create a milestone, etc..) and they might stick around.
I agree. It doesn't end at the landing page. A site is a funnel of a series of user actions, knowing what the right actions are and incentivizing and guiding users to accomplish them. I like the screenshots!
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[ 3.0 ms ] story [ 14.6 ms ] threadI've recently been putting a lot of effort in refining my apps first user experience. A good source of inspiration for me was http://ui-patterns.com/collection/blank-slate - guide new users to take actions that are shown to increase retention (add a post, create a milestone, etc..) and they might stick around.