Trying to fix “slacktivism” – putting charity donation button on news articles

http://smallchangegiving.co

hi, my startup puts charity donation buttons on news content. the point is so your social media followers can donate "small change" to a related charity after seeing an article/video. trying to solve "slacktivism".

check out the explainer vid. really want to hear your criticism and hear whether you'd use it.

thanks in advance