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iokevins
Details seem a bit short, currently, but found this:

"What product category it belongs to?

Ultrabooks / Convertibles / Mighty Tablets

    Like Surface Pro 4, Mac Book Air, Dell XPS 13
Purpose:

    Use it for the whole day on the go
What matters?

    Max battery life, enough processing power
    Good design, screen and speakers
    Weight, thickness, durability
What doesn’t matter?

    Maximum performance

    Because it leads to:
    Huge drop of battery life
    Steep price tag
    Performance decrease due to size limitations"
http://eve-tech.com/assets/downloads/product-type.pdf
emdd
I get what they are saying, but the marketing copy on this is all wrong. The benedits/costs are written poorly and still make me think that it may not be a great device.