Ask HN: Should I change my logo?
Our mascot is a genie. To make it look different, we added an arabic turban to it. Because of space limitations, when we show it in logo, or many other places, we just show the face.
Many of them suggested me against this logo. But we didn't pay attention. Recently when were on ProductHunt, we got this comment: "My 5 cents, the logo is a no go." This got me thinking whether I should drop the use of genie, or atleast the face without body. Still confused.
Logo: www.companyhub.com
11 comments
[ 2.9 ms ] story [ 34.1 ms ] threadI don't think there's anything wrong with the idea of a genie (although note that AFAIK Sikhs & Turks have worn turbans, not Arabs), but the logo as it is just doesn't look like one.
Given the small size of the screenshots, maybe it'd be a good idea to consider a more abstract or line-drawn logo?
As you mentioned, due to size we can't show entire genie there. So might have to either just keep the name and show genie separately in full or think of some separate image in logo
The problem isn't that you have a genie, the problem is that you have to tell people it's a genie.
A few things to mention about the brand is that a genie and the name companyhub don't really blend well. When ever I brand something I look at the name, the product and the vision. I ask myself what icons,letters,colors can I use or combine that tell what my product does with out having to say it.
Also the logo it's self is not really iconic and memorable. I'd say explore your options, if for some reason you want to stay with the genie theme maybe try a genie lamp instead.
Though this functionality is still there, we are marketing it as a CRM as I was adviced that people buy solutions, not platforms. In terms of vision, its still the same - you will be able to run your entire business on it.
Knowing this, do you still think they don't match and logo should change?
I'm not saying that the product is bad. I am saying that changing the logo is a distraction. At the stage where being on Product Hunt might matter, function not the logo is the difference between people caring about the product enough to pay money or not.
If the company makes it to the scale where there are designers on the payroll, then an overhaul makes sense. But a logo is mostly irrelevant to getting there.
Good luck.
Now as a caveat, I think getting hunted is mostly a waste of time exactly for the sort of feedback it provided here. Much of its premise is based around SEO rather than creating good products.
Before commenting I went to your site. I looked at the logo. I scrolled down the page to see a bit about the product. I don't have the problem it solves. I left.
That's good because your product does not solve a problem that I have. Changing the logo to something I find more aesthetically pleasing won't change that. If I had the problem the product tries to solve, I wouldn't pick between it and the alternatives based on the logo.
On the other hand, if I spent time on Product Hunt instead of Hacker News, it would probably be because I enjoyed nitpicking the products. I don't. If I did, I hope I'd come up with something more relevant than "hating" on the logo.
Don't get me wrong. I think design is important. It's just that the product design matters and web fashion doesn't. Look at Craigslist. Look at Hacker News. Look at email. Focus on solving the problem. Bush-league critics abound on the internet.