Ask HN: How the hell do I Market to CTOs and CIOs?

1 points by tlong ↗ HN
I'm currently marketing a cloud orchestration platform, and I'm supposed to pick up more leads from execs. Any ideas on how to reach them?

2 comments

[ 2.6 ms ] story [ 10.5 ms ] thread
If its execs, try "sales by network." Ask your friends for introductions to people, set up a coffee / or quick chat - and, take it from there. I know 2 ex-Deloitte guys that are nailing this (everything they do is based on friends referrals to C-level execs).
Nice. Thanks for this. I should do that more.