Seems they should have to be a lot clearer on what “active user” means. It could refer to just about anything: from “logged in, saw nothing of value and immediately logged out” to “sat there and scrolled through the news feed for 6 hours”.
Even if they are seeing new users, the real activity in terms of minutes per day may be down significantly and that would be hidden in these charts.
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[ 16.1 ms ] story [ 637 ms ] threadEven if they are seeing new users, the real activity in terms of minutes per day may be down significantly and that would be hidden in these charts.