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elramirez
ask your questions either live or at foundersmix.com (tag it jason-fried) mixergy.com/live
shafqat
Question: Does 37signals buy traffic/Adwords? Has that ever been part of the use acquisition strategy?
staunch
I can (kind of) answer that question, with one Google search for "Basecamp"

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jsb
True, but 37signals also offers an affiliate program, so it's possible that ad was created by an affiliate member. I don't have a link handy, but I remember when they reported early results of the affiliate program they specifically mentioned people finding success with search engine marketing.
jasonfried
We experiment with adwords from time to time, but most of the ads you'll see are run by affiliates.

In general Adwords has never paid off for us.

[deleted]
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Tawheed
I think Andrew is getting better and better at asking the hard question and persisting til an answer comes. Keep it up!
AndrewWarner
Thanks.

The feedback on HN and in private email has helped.

revorad
The single best message from the interview:

Simple things done well.

AndrewWarner
I'll edit and post this tomorrow (Wed, March 31).

He's a great interviewee. What I'm finding is that entrepreneurs who write frequently make the best guests because they know what they believe and they know how to express it.

seiji
Maybe they just have pre-defined talking points they can regurgitate so they don't need to spend much time thinking on camera?
generalk
Why's that sound so negative? I mean, if part of your business is slating yourself as "the guys that do X" then you'd probably have your talking points about X down pat.
staunch
You make it sound bad, but you're describing what any expert does. Anyone who spends years studying something can give you all sorts of information off the top of their head.