Ask HN: I built this for my family's picture framing company...your thoughts? (bananaframing.com)

This is a website I built for my family's picture framing company. I didn't know how or have the time to build a full blown shopping cart etc, so I am using Wufoo and a really simple pricing plan. Or at least, I think it is a simple plan - you tell me!

We are advertising on Facebook because it is the largest photo sharing site on the web. Getting loads of clicks, but not many orders.

I wanted to ask the HN community what they thought of it since you guys have a different perspective than a lot of my peers. Any advice would be so appreciated!

I think your landing page needs a bit of optimization. I think you should have actual product samples/photos higher in the fold. I'm not sure the big "easiest way to print and frame" text needs to be THAT big, it takes up quite a big of vertical height. Same thing with the free shipping in 2010. Unnecessarily big, I get that you want it to be simple, but its just eating up too much space.

Even after a quick skim of the text and prices, I don't really know what you're selling. Your selling me picture frames? I don't see any variety of picture frames on the main page. I have to click "place order" before I can even see what the products are.

Good luck!