Their "lets get started" section is hilarious. Phrases like: Does it look like ibm? Does it feel like ibm? They try and make ibm sound like some avant garde stuff. Really funny.
I don't know why you read it that way. If the design looks like a Tostidos bag, then it doesn't look like IBM, which would be a bad decision regardless of how nice a Tostidos bag looks. That's how brands work.
True. However, the design is anything but original. It does not look like IBM desig at all. I don't even know what IBM design looks like. Its always been a bland brand in my mind.
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[ 2.7 ms ] story [ 34.3 ms ] threadI found the website concise and extremely useful for those who are looking for a simple approach to UX.
Hope you like it as well. :)
Compare:
https://www.ibm.com/design/language/inspiration/
https://material.uplabs.com/
But it really depends on wether you are looking at this as a comparison of different flat designs or as flat design vs non-flat.
edit: interfaces -> UX