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Ask HN: Hacker's Guide to Social Media Management?

1 points by tsm ↗ HN
I'm a former full-time developer who's now splitting time between a folk band and consulting. As a band, we created a Facebook fan page, and have been using it to promote upcoming shows, our "Tune of the Month" Youtube series, and so on and so forth. Every fan we talk to in real life is positive both about us and about our Facebook presence, but I feel like we're leaving a lot on the table.

Specifically, we tend to wonder about:

a) Time of day / day of week to post content

b) When and how to share a post on our personal profiles for maximum impact.

c) Why some posts (that are seemingly similar or even superior to many successful posts) fall flat.

d) Whether we need to start using hashtags.

e) Best use of boosted posts (paid ads)

f) The 1001 things that never occurred to us as things to wonder about (unknown unknowns).

I'm willing to believe that Facebook management (and Youtube, and Twitter and oh-dear-goodness-do-we-need-to-get-an-Instgram-account?) is a legitimate skill, like playing music or programming. But unlike playing music and programming, good resources seem hard to find. I don't want listicles, I don't want clickbait headlines, I don't want a special offer on the now-just-$5 Insider's Guide to Social Media. I want a systematic guide (be it a website-with-many-articles, wiki, book, ebook, whatever—heck, I'd accept an active StackExchange-like Q&A forum) with data-driven, goal-oriented, rationally-conceived information on dealing with social media. Does such a thing exist?

Thanks!

1 comment

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sky_projektor
I have come across stories of FB marketing success, but success in terms of projected & achieved 'likers'. They usually do not convert to ticket sales in a gig. There are a number of music promotion platforms other than FB, soundcloud.com, jamendo.com, which offer both free & paid services for artists & runs on your primary social networks for users & followers. But for projection & analysis of user stats a seperate campaign management app can help sort out issues which I do not know if exists or whether can be integrated with social network data.(I would love to know of such a tool for my brother's band too.)