Ah! That explains the cruft I've seen today with the mess of truncated tweets with links to themselves (twitter.com/i/web/status/…) at the end of the tweet text. (If you use a third-party client, you'll see this duct-tape in the tweets.)
The TechCrunch article is a much better overview, and outlines all of the rules associated with the change. This is just a simple tweet saying changes have been rolled out.
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[ 5.5 ms ] story [ 20.0 ms ] threadReally "simple" rules to help ease into that late majority curve they can't seem to reach.