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Panic makes solid software, and their site is designed very nicely, but this link seems out of place on HN.
I believe it serves as a wonderful reminder that we ought to contribute to our communities in addition to the technical world.
There is also a marketing lesson here. Panic got positive publicity, and positive brand associations for things that weren't directly related to their products.

Thus, not only did they do a positive thing for their community, they also added a little bit of value to their business.

cool stuff from the makers of cool software. nicely done!