Yay, for once I idly click on some obscure thing and it turns out to be an above-average post! That doesn't happen nearly often enough. Anyway, this one makes at least two distinct and interesting points:
1. Users click on a site's "About" link way more than you'd expect. (That certainly matches what I do as a user; it's the first thing I look for if I'm at all interested in a company or a blog.)
2. What Facebook and Twitter really are are "human spam filters for near real-time information". (This is a more controversial point, but an insightful one.)
Edit: you should fix the typo ("though nobody") and perhaps also come up with a better title so people other than a few straggling procrastinators take notice.
And don't forget a contact Email if you want press. Phone numbers are great too (perhaps consider one of those Google Voice widgets if you are hesitant to put your number on the web). Oh, and if you don't want your logo butchered it's always good to have a ri-res version available somewhere.
When I show up on a landing page, and there's no info about what the website/company actually (sin number one), I immediately look for an about page, and if I can't find one, I'm gone.
Made me check the logs for the site I administer (www.shirlaws.com.au) - the About Page is #14 of 118.
This is higher than I would have expected - other content (business articles etc) is being populated over time, so the site is almost entirely About Us and what we do at this stage. And people still click that button to find out more.
This rings very true with me as a user. I know I've spent minutes hunting through a particular website's navigation system looking for the non-existent about page before abandoning the website entirely.
11 comments
[ 3.0 ms ] story [ 21.9 ms ] thread1. Users click on a site's "About" link way more than you'd expect. (That certainly matches what I do as a user; it's the first thing I look for if I'm at all interested in a company or a blog.)
2. What Facebook and Twitter really are are "human spam filters for near real-time information". (This is a more controversial point, but an insightful one.)
Edit: you should fix the typo ("though nobody") and perhaps also come up with a better title so people other than a few straggling procrastinators take notice.
As you can see, my about page got a fair amount of traffic.
http://app.teppefall.com/about/teppefall
(And it doesn't have much info either (when did the company start, etc))
This is higher than I would have expected - other content (business articles etc) is being populated over time, so the site is almost entirely About Us and what we do at this stage. And people still click that button to find out more.
If you don't want the text to fill the window, reduce the width of your browser.
My browser is fullscreen as almost all my applications are if I use them. It would be silly to small-window it just to make a website more readable.