If anyone's interested in discussing this approach to things, Joe Edelman's made a couple of talks about what he refers to as Empowering Design (first two links here: http://nxhx.org/)
He's made a prototype chrome extension of the app he describes in the second talk, which is designed to collect people's reasons for using things & their thoughts/feelings around those reasons. Here's the github and gitter:
https://github.com/livable/reasonshttps://gitter.im/livablemedia/reasons
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