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love this approach for a temporary logo!
Pretty sure I will take longer than 5 minutes but some of the stuff in this guide is super interesting.
The hope here was to show folks that with a great font and a few shapes you can get 80% of the way there - especially if your startup is just getting going and you don't have the resources to hire someone. People tend to take a longer time because of indecision - they sit and fiddle with fonts and shapes and case and colors - hopefully this piece takes decision making out for folks (or at least narrows the decisions down for them)
No, totally understand and that makes a lot of sense. I think there is a lot more to it when someone is looking to get a very professional logo/brand done. Thanks for writing this!
Inkscape is perfect for logos, especially SVG and is completely free, unlike alternatives.

However, there is one important detail missing: you need a lot of prior experience with design/photography to come up with anything decent, otherwise your untrained in this subject brain would not be able to decide what looks good and what doesn't.