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Before I met my life (not online), I used to get lots of dates online.

It's all about marketing. I knew there were 100s of other guys trying to get their attention, so I would use catchy subject lines and actually show them that I read their profile and was interested in knowing more about them (which I was).

It worked the majority of the time.

I used the same tactic when I wanted to get a job too. It also worked just as well.