Facebook did a nice job. Just enter URL & click get code. I got CNN.com & NYTimes.com on my blog in <1 minute. Check out: www.si-innovations.com (look on the right side after some scroll-downs), not to self-promote, just to demonstrate the ease of use.
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[ 30.1 ms ] story [ 39.2 ms ] threadI'm not a betting man but I'd wager $1000 that FB will not make Google irrelevant in 1 year.