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Link goes right to the product, so here's the docs for what it actually is: https://docs.mobile.azure.com/

also, from ZDNet:

"Visual Studio Mobile Center is a portal that is meant to help developers build, test, distribute and monitor apps built in Objective-C, Swift, Java, Xamarin and React Native for Android, iOS and Windows devices."

So like Firebase testing, but for iOS and Windows devices too?
Mobile Center includes CI, Testing, Beta Tester distribution, Crash reporting, Analytics, & back-end services.

The Testing service supports iOS and Android apps written in any language or platform.

Thanks for clarifying! I was unable to find it's pricing scheme, was it posted elsewhere?
We are currently in preview, so no pricing has been decided. The preview supports some pretty reasonable meters, though. If you want to reach out to me, I'd love to discuss what you are looking for in pricing and packaging. keballin@ msft for my email. Thanks!
Seems to be some overlap with VSTS
VSTS is the back end for CI aspects.
Mobile Center offers an experience optimized for building mobile apps and the workflows are simplified for mobile developers. When running iOS builds, the developers do not need to provide their own Macs and Mobile Center offers a hosted environment for the builds.

VSTS provides a great range of possible configurations and 3rd integrations for the advanced user. It also provides first party integration with source control, task boards and works with projects that go beyond just mobile apps.

PS: You'll find that Mobile Center also offers Testing, Beta Tester distribution, Crash reporting, Analytics and further back-end service for building your mobile apps.

"When running iOS builds, the developers do not need to provide their own Macs and Mobile Center offers a hosted environment for the builds."

Which is what vsts traditionally does. So know your going to have your builds in two places, one for mobile, the other for the rest.

C++ is lacking in the list of supported languages. It's great to rebrand HockeyApp here, but this limits the usefulness for me.
Completely understand. When ever one is making a product there are trade offs and priorities. We are going to continually iterating on the product. So hopefully we can increase its usefulness to you over time.

What are you currently working on?