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I agree with the article, mostly, but this:

>If you overload people with preachy, preening nonsense on a daily basis, you thus overload their cognitive faculties, and they are going to ignore you.

is overly dismissive. You haven't overloaded anybody's "cognitive faculties" when you feed them them transparent nonsense. Their cognitive faculties are working quite well, despite your efforts. They're not ignoring you because they're confused; they're ignoring you because you don't have any credibility, and credibility is the coin of any news organization.

There's a reason trust in the American media is at historic lows.

The article had some good things in it, but the message that Trump wouldn't have been president-elect if it wasn't for these mistakes, just makes it look sad and more of an emotional piece that you might find in drama magazines. Stop over-Analysing (edit: without proof).

It is funny how everything is now: 'how this helped Trump win' etc. And before the election it was supposed to make him lose.

When you win everything can be said to have helped you win. But what really proves that something contributed to it, and why did everyone(big news at least) miss the evidence?

A general way to dismiss a lot of this is with the comment "People who got everything wrong about Trump prior to X now tell us...."

A good comment I recently came across is:

Rather, it is the views of those who have to maintain respectability in order to maintain their position that have changed. It is no longer permitted for them to even think the thoughts required to understand what just happened. The Overton Window has become the Overton Bubble.

From https://sydneytrads.com/2016/11/18/alistair-hermann/ which looks at it from the Australian viewpoint (i.e. I can't follow a lot of it ^_^ and haven't really tried to digest it yet).

Yet it is good to change position, and to reflect on why they got it wrong. This is just grasping at straws, there is no data they use to back their conclusion. It seems merely a thought, a thought that is then published as a fact. And I am seeing so many of these articles these days, I am sure the fly landing on Hillary can be blamed for Trump winning.

It looks like an interesting read, thank you.

"But the reasons for Donald Trump’s rise exist outside the Overton Window, and thus cannot be understood by anyone stuck within its confines. Yet for those not so confined the reasons for Trump’s rise are obvious."

You're very welcome.

I am sure the fly landing on Hillary can be blamed for Trump winning.

Seriously, that was likely a factor, especially when coupled with the Obama fly incident. The whole "Spirit Cooking" occult stuff that came from Podesta's emails, combined with the art he proudly displays in his office and home giving that instant credibility, got a number of people who are more inclined to thinking about the supernatural than the typical HN commentator to wonder about things like demonic possession, which is, after all, straight out of the New Testament.

(As for me, I'm definitely willing to entertain thoughts of the supernatural when it comes to evil.)