I've taken the approach of just getting rid of "Adtech" altogether and instead sell advertising on a monthly basis like a magazine would.
Then I self-host the ads and make sure they are high-quality and static images.
The secret is to have your content be in a particular vertical that attracts the types of people who are interested in related products and services. So instead of needing Adtech to creepily figure out who is visiting, the website's content does that for you.
I don't think that getting rid of 'Adtech' altogether is the answer. It's still a valuable source of revenue for many companies.
The point of the article was that the way 'Adtech' is currently used is broken. Ads shouldn't be a frustration or interruption to the native experiences where they are hosted.
I like the concept of RAM (Reward Activated Marketing) mentioned in the article, it takes into account UX, and good UX will always win.
Yes, the right content is definitely the answer. If you are not delighting users, then you risk loosing valuable social currency with your entire audience. Then you are left with no value at all.
I would agree that "Adtech" has completely put digital advertising over a barrel. I mean just take a look at the first 8 articles that come up when you search "adtech" at hacker news: http://imgur.com/Cuizmxu Words like "cancer" is used to describe advertising.
Current Adtech is truly the scourge of the internet.
That is the problem we at Adjoy are trying to fix. Currently focused solely on video games, we will eventually broaden our focus. The reason we are focused on games is, we want to perfect ad-UX on a medium that was designed to be interactive. Ad-UX is just another word we have coined, because nobody is really rethinking digital advertising for interactive, mobile space. Why would a banner even exist in mobile? Banners literally represent an alien concept inside mobile- there is no DNA there. Interstitial ads that pop-up, marketing Tide Bleach... there is no worse experience.
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[ 3.4 ms ] story [ 31.3 ms ] threadThen I self-host the ads and make sure they are high-quality and static images.
The secret is to have your content be in a particular vertical that attracts the types of people who are interested in related products and services. So instead of needing Adtech to creepily figure out who is visiting, the website's content does that for you.
The point of the article was that the way 'Adtech' is currently used is broken. Ads shouldn't be a frustration or interruption to the native experiences where they are hosted.
I like the concept of RAM (Reward Activated Marketing) mentioned in the article, it takes into account UX, and good UX will always win.
I would agree that "Adtech" has completely put digital advertising over a barrel. I mean just take a look at the first 8 articles that come up when you search "adtech" at hacker news: http://imgur.com/Cuizmxu Words like "cancer" is used to describe advertising.
Current Adtech is truly the scourge of the internet.
That is the problem we at Adjoy are trying to fix. Currently focused solely on video games, we will eventually broaden our focus. The reason we are focused on games is, we want to perfect ad-UX on a medium that was designed to be interactive. Ad-UX is just another word we have coined, because nobody is really rethinking digital advertising for interactive, mobile space. Why would a banner even exist in mobile? Banners literally represent an alien concept inside mobile- there is no DNA there. Interstitial ads that pop-up, marketing Tide Bleach... there is no worse experience.
It is time to press "restart".