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Pop-ups are really taking over the internet. Again. I'm all for optimizing/growth-hacking/whathaveyous, but when it detracts from the reading experience then maybe you've gone too far?

This page had social share buttons on the side, intercom(?) looking button, and a popup to give them my email all orchestrated to fade-in/pop-in before I had a chance to really dig into the article. And now I wont.

Might because I am on mobile (edge windows phone) but I got social links floating on the bottom. No pop up though.
Same. Was really annoying, and I closed the tab without reading the article.
Really appreciate the pointed feedback. Making adjustments ATM to improve the experience.
My browser asked me if your site could send me push notifications, and I feel like that's probably not necessary.
I never ever see popups. I do 90% of my browsing in emacs, using emacs-w3m in text mode, so don't see images (except when I manually choose to view them) and emacs-w3m does not support javascript. It works very well for the majority of websites out there.

For those sites that are broken without javascript, and which I absolutely must use, I use Firefox with the NoScript and Request Policy extensions (though I'm migrating to Pale Moon because Pentadactyl is going to break on newer versions of Firefox) and Privoxy for ad blocking. For the few sites that don't work with Firefox, I use Opera, again with Privoxy for ad blocking.

As a result, 99% of the time, the only ads I ever see are text-based, and only when embedded directly in the page I'm reading.

"According to a study done by the Word of Mouth Marketing Association (WOMMA)"

Quick, before reading the article, what do you think they found?

There are also two other statistics mentioned by entirely different sources/studies. Why didn't you call out those as well?
Because those are not as humorous.
Fair enough -- I like your style :)
It is sad we can't assume any objectivity in any research/studies based on who is sponsoring them these days.

Not saying their study was biased, just that the joke plays to an assumption we all make.

Definitely agree with the power of referrals. Our customers have significantly higher conversion and (it looks like) a longer lifetime if they were referred by an existing customer.