I hate these so much personally that I'm having a hard time adopting such a model.
Offering some prize at least leaves me with a choice, though I'd argue it still misleads others (no real chance of winning, no real consent to receive spam).
There is also a fine line between "creating arbitrary urgency" and a well communicating advertisement. One is manipulation, the other a convincing presentation.
Pushing people to spam/do referrals impacts me without any choice (At least to the point of unsubscribing to people on Facebook).
I furthermore think, that you shouldn't do this is your target group is tech savvy enough to be as annoyed as I am. At least be as tasteful as e.g. Dropbox.
I'm pretty sure that #1 is against Facebook's page guidelines:
> Personal Timelines and friend connections must not be used to administer promotions (e.g. "share on your Timeline to enter" or "share on your friend's Timeline to get additional entries" and "tag your friends in this post to enter" are not permitted).
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[ 4.1 ms ] story [ 13.2 ms ] threadOffering some prize at least leaves me with a choice, though I'd argue it still misleads others (no real chance of winning, no real consent to receive spam).
There is also a fine line between "creating arbitrary urgency" and a well communicating advertisement. One is manipulation, the other a convincing presentation.
Pushing people to spam/do referrals impacts me without any choice (At least to the point of unsubscribing to people on Facebook).
I furthermore think, that you shouldn't do this is your target group is tech savvy enough to be as annoyed as I am. At least be as tasteful as e.g. Dropbox.
> Personal Timelines and friend connections must not be used to administer promotions (e.g. "share on your Timeline to enter" or "share on your friend's Timeline to get additional entries" and "tag your friends in this post to enter" are not permitted).
https://www.facebook.com/page_guidelines.php