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Ask HN: Why is AllRecipes.com so fast (Featured in those new Chrome Ads)?

4 points by jamesshamenski ↗ HN
After watching the Chrome Ads, i jumped over to the site and by golly, it really flies. Do you have any idea what they're running? I checked google/stackoverflow/linkedin for clues but came up with nothing.

4 comments

[ 3.4 ms ] story [ 22.8 ms ] thread
MaysonL
One big thing: it doesn't seem to have much in the way of off-site ads/analytics: almost everything on the page is from allreciptes.com.
wmblaettler
Looks like ASP.NET from the .aspx file extensions

See Netcraft: http://toolbar.netcraft.com/site_report?url=http://allrecipe...

Presumably this is some of the hardware they are using: http://www.f5.com/products/big-ip/

Content Delivery Network for media (images, css, js): http://toolbar.netcraft.com/site_report?url=http://images.me... http://www.limelightnetworks.com/

You are correct, it is quite fast.

jamesshamenski
Good idea in using Netcraft. This certainly makes some sense. As AllRecipes is almost a decade old and based in Seattle, i can understand why they are on a Microsoft Stack.

Thanks!

imp
Yeah, that's interesting. One thing to note is that they don't sprite their small images, which is one of the first things people recommend for improving page load time.