Ask HN: How do you manage your event tracking and analytics?

4 points by dabeeeenster ↗ HN
- Do you not do this? - Do you integrate individually with specific platforms like Mixpanel/GA etc? - Do you use Segment?

I am a Segment.com customer, but their new pricing model is going to cost me 10x the plan I'm currently grandfathered into. There don't appear to be any alternatives to Segment - so much so that I'm thinking of building a similar service with a different pricing/business model.

What do people think about that idea?

7 comments

[ 2.7 ms ] story [ 26.0 ms ] thread
It's not for everyone price wise, but we use NewRelic and I absolutely love it.
We used Mixpanel [0] in our frontend some time ago. But there was no real business strategy behind it. That's why it got abandoned eventually.

Now we experiment with Keen.io [1] to track events for different/new features in our tool. We started to track events from our backend, but for user behaviour we would use it to track events from the frontend as well.

[0] - https://mixpanel.com/

[1] - https://keen.io/

Depending on your particular use case and integrations (especially how many you use), there are two alternative hubs that come to mind: Astronomer [1] and mParticle [2]. Astronomer is more focused on building a router for any type of data and enterprise-level use cases. I have not used mParticle personally, but founders from Segment and mParticle gave thorough answers on how they differ on this Quora question [3].

Disclosure: I've done dev work for Astronomer.

[1]: http://www.astronomer.io

[2]: https://www.mparticle.com/

[3]: https://www.quora.com/What-are-the-key-differences-between-S...

Snowplow and GA. Used KissMetrics, not a fan.

I'm interested in how people use a combination of server side and client side tracking. Everything in my jurisdiction is front end.

We use new relic to track backend stats in addition to frontend performance.

GA for frontend.

You probably need to find an alternative to mixpanel. Segment works well w.r.t pricing if the services you are connecting with segment are relatively cheaper than segment. Mixpanel for example will be as expensive as segment. for e.g.:

if you have 100K users, track 10 Events mer month, you are at 1M event, which will cost you $ 100 on segment based on MTUs and $100 on mixpanel based on 1M events.

What are the services you are currently using?

[Disclaimer] I am working on building a new analytics platform myself, purely on the data drill-down, dashboards and reporting etc. Cost of ingestion is relatively high, and segment is actually one of the cheaper pure ingestion service I am aware off.