Another great post man. I really like how you provided actual examples. Question — do you think that this would work for a SaaS company that sells HR software? I’m asking because I have had trouble finding a good data source for leads. I’ve used stuff like Hoovers, and LinkedIn, but with no success. any thoughts you have would be great! Thanks again for sharing.
I think it'd work really well for that vertical. One data source you could try is LinkedIn's job search, or Indeed search. Filter by the job title that your buyer would be hiring for, and then have VAs build a list of the companies hiring for those positions.
For example, if you sell onboarding technology for developers, then you could build a list of companies hiring for engineers and then reach out 30 days later once they've theoretically hired the person.
Let me know if I can elaborate more on that for ya!
Wondering how you think about content marketing with outbound sales. It seems like you write a lot of content, but you obviously also do cold email. Why not stick to just cold email? Or conversely, why not go with blogging (which seems like it'd scale more)?
I think content marketing and cold email work at different stages of the company and for different product offerings. In general, cold email is going to be faster to ROI and quicker sales cycles so it's good for startups. And on the flip side content marketing can take months to really return the money (without getting lucky). So it's good to start with cold email to acquire the first 100 and then have content marketing getting going as soon as that channel begins to tap out.
Cold email also really only works if your product is more than $500 LTV. Anything less and it's hard to get the ROI if you're hiring a sales rep to do the work. So it's good for SaaS companies with large LTVs and annual contracts but not consumer apps or SMB plays.
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[ 3.8 ms ] story [ 17.4 ms ] threadFor example, if you sell onboarding technology for developers, then you could build a list of companies hiring for engineers and then reach out 30 days later once they've theoretically hired the person.
Let me know if I can elaborate more on that for ya!
I think content marketing and cold email work at different stages of the company and for different product offerings. In general, cold email is going to be faster to ROI and quicker sales cycles so it's good for startups. And on the flip side content marketing can take months to really return the money (without getting lucky). So it's good to start with cold email to acquire the first 100 and then have content marketing getting going as soon as that channel begins to tap out.
Cold email also really only works if your product is more than $500 LTV. Anything less and it's hard to get the ROI if you're hiring a sales rep to do the work. So it's good for SaaS companies with large LTVs and annual contracts but not consumer apps or SMB plays.
Hope that helps!