HN Explorer

3 comments

[ 4.5 ms ] story [ 15.0 ms ] thread
ominous
> Covering your landing page or blog articles with a pop-up is a great way to capture some extra subscribers to your mailing list.

Is there data for this?

gregjw
SumoMe ran a study of over 300 million pop-ups that they served using their Welcome Mat plugin & found that their pop-up was the highest performing of all of their email address capturing plugins.

https://sumome.com/stories/email-signup-benchmarks

ominous
I am just so used to the routine of [ESC] -> click elsewhere -> look for a X to click (when adblock fails) that I tend to ignore the effect these tactics can have.

Interesting metrics, thank you.