[–] nickreese 9y ago ↗ I've been a huge fan of metaphors for years (own and have read 6-7 books on the subject) and this article was pretty insightful.Stumbled across it today, when I was struggling for a conceptual metaphor of how a new project we're developing works.Had to share it as I've found metaphors to be the power tools of great marketing copy.
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[ 6.2 ms ] story [ 18.8 ms ] threadStumbled across it today, when I was struggling for a conceptual metaphor of how a new project we're developing works.
Had to share it as I've found metaphors to be the power tools of great marketing copy.