For my work (a startup, to give you sense of scale), we use GitHub Issues + Projects. Projects is still in a little bit of a 1.0 stage but does its job well enough in terms of giving you very bare-bones lanes to funnel issues + priorities.
For my personal projects, I use a combination of GitHub Issues for technical planning (and now I plan on using https://www.realartists.com/blog/ship-20.html, which launched yesterday and has been fantastic in my limited time with it) and Trello for marketing/content planning.
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