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Last time foolish Super Bowl ads were put on the air by startups, was at the peak of the Dot-Com boom.

Is this a portent?

Not at all. This is a complete satire article.

Also, not that unusual for startups to have a Superbowl ad. I've seen a few in the last couple years.

They did not actually buy the ad. They are simultaneously making fun of Super Bowl advertising and how easily people believe fake news (no fact checking that there was never a potato ad aired)
I bet their "Why we failed at X" satire article will do well with their target market.