The article completly ignores the fact the goods that were sold are highly addictive and quick to build tolerance these combined properties are very rare and really helped the syndicate success.
Elasticity of demand. I was just reading a piece about mental models and how having one or two is like the old hammer nail problem. I think this article suffers of that a bit along with generalising to a set of principles anyone can agree with.
What works when your product becomes a life or death necessity to people will be much different than what works else where.
Run your business like a business that sells your product. If you're selling cocaine, you should probably run it like a drug lord. If enterprise software, run it like an enterprise software company.
Maybe there's a case again what I'm saying with disruption but let's be honest: running dental practice like an actual drug lord will probably get you struck off.
An example: "Run your business like a cockroach. You're the head: work to make it run without your presence."
A template: "Run your business like a <type>. <insert positive attribute generalised from type>"
Really, the article is filled with claim that are just wrong on their face.
> "Create a Need"
Ridiculous. Only in moron anti-drug adds do drug dealers "push" on users. While there's a bit of innovation like all businesses, most of drug dealing is fulfilling a need others won't fill.
> "Embrace Risk"
Another ridiculous claim. Drug dealing starts out extremely dangerous and almost all the dealers' strategies are about reducing risk - high security, disposable underlings, etc. A few dealers might "embrace risk" but once they've done all the "hard work" of reducing risk by being ordinary paranoid drug-dealers.
Moreover, it fails to mention important bullet points.
-- Establish a patron.
Most drug dealers operate by corrupt authorities on one level or another turning a blind eye. With so much money involved, the temptation is constant.
-- Eliminate the competition.
This is a well known and important tactic.
And with these two points added, we see dealers operate with the tactics of other monopolistic businesses - Hollywood or Microsoft in the 90s. Within that framework, they are businesses and make ordinary business decisions as well as decisions about who they need to kill to keep the racket going (and the degree of need to kill varies from area to area).
The article as well completely ignores the fact that the Medellín Cartel has had a "strategic partner". Interestingly, the name of that partner is often connected with drugs. It is the CIA (no... not the Cocaine Importing Agency but the Central Intelligence Agency):
I don't think you have to look at drug dealers to know most of the items on that list... good product, the need for innovation, and ultimately the goal of making money are all somewhat common sense in the business world.
Seriously, I feel like you could just as easily write an article comparing drug lords to poorly run companies -- like not betting your life and that of your family on a hugely risky venture. Don't nearly all drug lords flame out in a pretty short amount of time...?
Software is like a drug, once you are hooked using it, you rarely switch. Its what you become comfortable with, like your local food grocerys store, you know the layout you can get in and out quickly for odd bits, but don't waste your time hunting high and low when doing a big shop. Also why grocery stores have similar layouts. In the case of businesses on Windows, theres enough change in the versions of Windows to justify the upgrade, (think NT4-Server2008/W7), without enough costs in retraining employees to warrant the business customer looking elsewhere. Yet if you look at W10, apart from the GUI differences, theres little change under the hood when comparing with W7. Now you can also make your business successful, if you can lobby Govt's to change laws, Big Pharma, Food Industry, Alcohol all do this and the Alcohol industry is a good example when looking at the costs to society. You have a drug which takes 14days for the metabolites to breakdown in the Liver, scientist rate it more harmful than other drugs, yet its still legal and other less harmful drugs are not legal. If you want proof your Govt is not working in your best interests, this is just one example. Yet the drug lords don't organise themselves enough, they don't set up lobby organisations, they don't engage in educating people through media adverts, because most are little more than small holding farmers, producing their warez, just like a lot of little software or internet companies. If they got together to form a cartel, a co-operative or industry body, you get the strength in numbers which anyone who has added their name to a cause knows, there's strength in numbers.
TLDR: Starting a business is hard and entrepreneurs must be persistent in order to succeed. Also, businesses that involve international, vertically integrated supply chains resemble each other in several obvious ways.
A more profitable black market model is the gangster business model, where your only inventory is tools of intimidation for extortion of the market. Since you never need to manufacture or handle the product and just demand a tax you avoid all the pitfalls of regulatory authorities closing your business (possession/criminal conspiracy to traffic) and just need to be concerned with recruiting staff to help you intimidate instead of building a complex supply chain and network of sales associates. The US border criminal groups perfected this model sitting on all the major border crossings and demanding any drug smugglers give them a percentage to cross through their territory. Could title that article, 'Run Your Business Like a Patent Troll' or 'Run Your Business Like a Government'.
Here this model is usually practiced by taking over existing lines. Find a popular dial-a-dope line and just kick down the door and take control of it, insisting all drivers pay you 30% of sales in exchange for protection from other extortion startups.
Articles like this are why people view the tech industry as predatory and out of touch. No, we should not try to emulate an industry that operates by making a product so addictive that it becomes self-destructive. Reading comments that buy into this crap makes me ashamed to be a part of this industry.
I'll never forget a cartoon in the back of a research magazine before the internet where there were two scientists in lab coats with their beakers on the bench, and over the intercom the boss says "Hey you all down in R&D, get off your butts and invent something habit-forming!"
Anyway, it is so important where to draw the line when it comes to ruthlessness, or whether it should ever be a consideration.
This could be said of registered pharma as well as unlicensed cartels.
With greed you can only divide the spoils, and therefore almost always returns less than anticipated.
You're going to have to do the opposite to maximize your chances of returning more than anticipated.
However you can see the author is pointing out some structural and marketing observations and not advocating cartelism or gangsterism.
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Hard drugs are excellent at this.
What works when your product becomes a life or death necessity to people will be much different than what works else where.
Run your business like a business that sells your product. If you're selling cocaine, you should probably run it like a drug lord. If enterprise software, run it like an enterprise software company.
Maybe there's a case again what I'm saying with disruption but let's be honest: running dental practice like an actual drug lord will probably get you struck off.
An example: "Run your business like a cockroach. You're the head: work to make it run without your presence."
A template: "Run your business like a <type>. <insert positive attribute generalised from type>"
> "Create a Need" Ridiculous. Only in moron anti-drug adds do drug dealers "push" on users. While there's a bit of innovation like all businesses, most of drug dealing is fulfilling a need others won't fill.
> "Embrace Risk" Another ridiculous claim. Drug dealing starts out extremely dangerous and almost all the dealers' strategies are about reducing risk - high security, disposable underlings, etc. A few dealers might "embrace risk" but once they've done all the "hard work" of reducing risk by being ordinary paranoid drug-dealers.
Moreover, it fails to mention important bullet points.
-- Establish a patron. Most drug dealers operate by corrupt authorities on one level or another turning a blind eye. With so much money involved, the temptation is constant.
-- Eliminate the competition. This is a well known and important tactic.
And with these two points added, we see dealers operate with the tactics of other monopolistic businesses - Hollywood or Microsoft in the 90s. Within that framework, they are businesses and make ordinary business decisions as well as decisions about who they need to kill to keep the racket going (and the degree of need to kill varies from area to area).
http://fair.org/extra/media-censor-cia-ties-with-medellin-dr...
"what's a good article WE can write that can feed off the popularity of NARCOS?!"
- Kill your competition, literally.
- Assassinate politicians that won't work with you.
- Murder anyone in the press that speaks ill of you.
- Pay off regulators that might interfere with your business.
- Slowly kill your client base as you ruin their life.
> Kill your competition, literally.
Buy them out or price them out of business.
> Assassinate politicians that won't work with you.
Buy them, or their competition. Call it "lobbying".
> Murder anyone in the press that speaks ill of you.
Discredit them instead with carefully planned leaks and press releases.
> Slowly kill your client base as you ruin their life.
Seems to work for the Tobacco and Alcohol industries.
I think the lesson there was that you need to always have another escape plan?
Here this model is usually practiced by taking over existing lines. Find a popular dial-a-dope line and just kick down the door and take control of it, insisting all drivers pay you 30% of sales in exchange for protection from other extortion startups.
As opposed to what percentage of industries that are a paragon of social good over profits?
Anyway, it is so important where to draw the line when it comes to ruthlessness, or whether it should ever be a consideration.
This could be said of registered pharma as well as unlicensed cartels.
With greed you can only divide the spoils, and therefore almost always returns less than anticipated.
You're going to have to do the opposite to maximize your chances of returning more than anticipated.
However you can see the author is pointing out some structural and marketing observations and not advocating cartelism or gangsterism.