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This comes as Intel reduced their CPU prices a few days ago and Nvidia reduced their GPU prices yesterday. Competition is good!
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Ahm... ok, so it's 500$ now instead of 600$.

If you really want it, those 100$ won't make a difference.

If 600 is too much for you, 500 will most likely be too much as well.

If we get in the neighborhood of ~ 350, it'll look different.

But that article is a ridiculous PR fluff piece.

It's 500$ plus the cost of a computer capable of driving it.
So $3500.
You can build a computer that could run most of the games for like $600.
The problem with VR is dropped frames has a much stronger effect than it does when the same thing viewed on a monitor, too many and it can be instantly nauseating. You want consistent, very high framerates. You're also driving two fairly high resolution screens.

That requires a GPU costing at least $600 to do right. Then you need a computer to drive it.

Most likely PC VR buyers already have at least average computer. The only thing they will lack is GPU and maybe RAM. GPU upgrade would cost them 200$, so total would be 500+200=700$ and only if they don't already have any sufficient GPU for 2D gaming.
Assuming their computer is upgradable and not a all-in-one.
These days that's not so expensive. $600 will get you there.
I'd put this closer to a $200 cut, just because the hand controllers are so incredibly vital to enjoying VR.
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