Docker’s new enterprise edition gives containers an out-of-the-box experience (techcrunch.com)

This basically reads like a press release. Any details on what would make this more attractive to enterprise customers other than maybe supporting a couple more hosts?

correct me if I am wrong but is 1 year LTS for an EE viable? Will EE clients like that time frame?

It feels weird to me that their marketing pitch is "for you big enterprise customers we've made a simple to use version". That's home or small biz use, not enterprise. The idea of a dumbed-down/less features/no shape edges as being "enterprise" software is befuddling to - isn't it the exact opposite?

Can someone explain what is "out of box" experience about it?