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God, I hope not. This is one of the main reasons I avoid cabs at this point.

One of the best tips I got was to carry about a headphone jack, sans headphones (take an old pair and cut the jack off) - plug that into the ad unit to mute it.

There is a market for free ride. You are paying, so you would have opted-out from ads :)

Society is fullying assimiling Internet. If ads is the best business model online, it will also be the best business model in the real world as it becomes 100% connected.