This is just speculation. The marketing team might have just hated the "under maintenance page" and turned a negative into a positive. This is also speculation.
Except this actually ensure that no client will be pissed off because he confirmed his purchase only to discover that price dropped 1 min after...
By interrupting current carts and letting customers wait a few moments it help easing out this kind of bad surprise. And by the time store get back up frustrated customer already had time to figure out that he just have to make a phone call to modify order and that's not so harsh all in all.
Don't see anything about the MacBook, just the store is down again. Can you update your title to avoid confusion. Also isn't the new red iPhone launching today? I assume they have to take the store down temporarily for that.
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[ 3.3 ms ] story [ 35.3 ms ] threadhttp://store.apple.com/ gives the same message, heck, even http://www.apple.com/us/shop/goto/mrmattyboy/select gives the same message.
By interrupting current carts and letting customers wait a few moments it help easing out this kind of bad surprise. And by the time store get back up frustrated customer already had time to figure out that he just have to make a phone call to modify order and that's not so harsh all in all.
Oh one? Is that just a little jest or gesturing at something bigger?