10 comments

[ 3.1 ms ] story [ 25.1 ms ] thread
Baity title for maximum effect, but the article itself is not so bad. Content marketing, but ok.
i suggest removing the unnecessary $500M and one week from the title. those things are total clickbait.
I suggest leaving them in for the same reason.
(comment deleted)
Yeah, it's very clickbaity but I figured it was the original title, and the content was interesting enough to be submitted. Hopefully it won't prevent people from reading it because of an anti-clickbait reaction.
(comment deleted)
This isn't reverse-engineering at all. Frankly, I think this is a reasonably cool project, but it's brazenly dishonest of the author to claim he "reverse-engineered a company" when all he did was conduct elementary statistics on an open dataset. You can reasonably expect that there's much more to OPower's data analytics suite, and furthermore, a company is of course much more than its flagship product.

There are lots of smart metering companies: why is OPower among the most successful? Maybe the interesting thing to really think about is not their analytics but their sales and marketing strategies.

That's nothing. I reverse-engineered Twitter in one hour using Wordpress.

Sorry. I try not to be to mean, but this title was just crying out for it.